Vaunt Design Shopify Store

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Four Waves partnered with Vaunt Design – one of the UK’s leading independent homewares brands – to deliver a complete overhaul of their online store.

From their commitment to original in-house designs to their investment in artisan makers and local communities, Vaunt has always stood out for its authenticity and craftsmanship. The new store puts that story front and centre, told in Vaunt’s own distinctive voice.

Guided by a detailed discovery process, the project began by exploring the brand’s identity, audience, and business goals. Every design and UX decision was informed by these insights, resulting in a site that not only reflects the brand beautifully but also drives measurable results.

It’s been a rewarding collaboration with a passionate and creative team — and the store continues to evolve, with new features and developments already in motion.

UX redesign

A streamlined shopping experience including enhanced product filtering, clear USP messaging & rich media.

Products reimagined

A completely new product page truly showcases products, with detailed info, USP's, media & recommendations.

Meet the Makers

Vaunt’s artisan makers are showcased throughout, highlighting each product’s unique story and ethical benefits.

Brand story

A complete retelling of what makes Vaunt so unique is featured across a range of new pages & content blocks.

Vaunt Trade

A new B2B focus sees a new area complete with social proof content and trade case studies studies.

Boosted performance

A thorough discovery place and subsequent execution results in significantly faster load times for better user experience and SEO.

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