EV Wales approached Four Waves in 2023 with a bold ambition: to position themselves as the go-to renewable energy provider for commercial clients in Wales - and to attract future investment along the way.
This was a project I was excited to dive into. Not just because of the creative challenge, but because it asked a big, meaningful question: How do we share a company’s vision with potential customers and investors in a way that feels real and compelling?
As I began researching the landscape, one thing became clear - no one had yet claimed the mantle of leading Wales’ renewable revolution. The deeper I went, the more the story practically wrote itself. There was a powerful narrative arc emerging: EV Wales is building on the country's industrial past to power a cleaner, greener future.
That became the foundation for a digital launch strategy built around storytelling. We produced a brand story video and a series of social proof videos featuring real customers and installations. This content became the heart of a new website - designed not only to drive traffic and build trust, but to act as a hub for future growth, packed with case studies, testimonials, and clear pathways for conversion.
The website is also packed full of stunning visual content, often shot alongside the included videos for increased efficiency. Focusing on showcasing the brand across stunning areas of Wales was a key element that instantly communicates a sense of place to users.
This was just the beginning. The goal wasn’t a one-off campaign - it was to lay the groundwork for EV Wales to become a recognised industry leader across Wales. I’m proud to say that since launch, the results and feedback have been fantastic, and I continue to work with EV Wales as their digital media partner via Four Waves.
On a personal note, it’s genuinely rewarding to collaborate with a company that’s not just growing a business, but actively pioneering positive change in the world.
- Dylan @ Four Waves