The first in what would become a successful and ongoing social proof video series for EV Tower, this project took the Four Waves crew to Gloucestershire to film with Richard Jones and the wider JEC Electrical team across multiple locations.
The goal: capture a wide range of valuable content in a single, efficiently planned trip, including:
- A social proof video belonging to the 'Installer Stories' series
- Case study write-ups
- Professional still photography
- Case study content for web and socials use
- Authentic testimonials for use across channels
Pulling off this kind of multi-purpose shoot required careful planning, but the payoff was huge.
We started in Gloucester, where JEC had used EV Tower products on-site. There, we interviewed Richard, who gave a compelling on-camera account of the real-world benefits EV Tower provides for installers like himself. We also captured strong B-roll, stills, and notes for a detailed case study.
Next, we filmed an active installation in Cheltenham, giving us more practical footage, photography, and a second case study opportunity.
Finally, we visited Gloucester Rugby Club, capturing a third round of case study content and visually rich B-roll from this iconic location.
The result: an extremely cost-effective, content-rich shoot that not only provided EV Tower with a wide array of assets for ongoing marketing, but also gave JEC Electrical collaborative content to share with their audience - boosting visibility and reach for both brands.
Looking forward to more collaborations that deliver this kind of return.
- Dylan @ Four Waves