Filmed as a well-organised, one-day shoot across Surrey, this video was the second in the ongoing EV Tower Installer Stories series - an efficient, high-value campaign built around the power of social proof.
Like others in the series, the aim was simple: capture real stories from installers using EV Tower products in the field. This format continues to deliver big marketing returns from a relatively small upfront investment, providing not just a high-quality video for the website and social media, but also a library of footage that can be repurposed for future content.
In this episode, we filmed with Kristian Day at Insight Energy's Ipswich HQ, who spoke openly about his company’s commitment to excellence, and how they’ve found that same standard in EV Tower. Kristian was a natural on camera, delivering a clear and authentic testimonial that connected straight to the installer audience.
We also captured b-roll of Kristian’s team on-site in Surrey, showing both the products and people in action. This gave us everything we needed to communicate EV Tower’s real-world impact through the voice of the very market they’re trying to reach.
That’s the beauty of social proof done right: it’s not just telling people about your strengths, it’s showing them - through someone they trust.
– Dylan @ Four Waves