As one of Wales' most established and respected companies, we were proud to be commissioned to design and build Castell Howell's new website - following several years of successful collaboration across various other digital projects for the brand.
The project starting with a focused discovery phase, which included competitor SWOT analysis, keyword research and strategy outline, web presence audits, and user research. This user research featured qualitative methods carried out with customers at Castell Howell events and via online questionnaires, and quantitative methods using a variety of digital tools.
By working closely with both Castell Howell and their customers we were able to use this discovery process to shape a strategy aimed at boosting conversions, meeting user needs, and improving SEO performance. These findings were first used to create a wireframe prototype ready for initial testing and feedback, before construction of the website commenced.
The result is a powerful, content-rich website of over 150 pages, combining performance-driven code with a clear, conversion-focused user experience.
Featuring custom video and photography - all produced by Four Waves - the site is a standout example of our ability to deliver impactful, multi-disciplinary digital solutions.
Responsive design
Designed & built for seamless operation across all major screen sizes and device types. This not only improves user experience but SEO performance too.
SEO optimised
Built alongside a robust SEO strategy defined at discovery stage, including long-tail focused article sections for geographic & industry demographics and food types.
User Experience (UX) lead
Built to a tailored user-lead design strategy, including user research, user conversion funnels, user personas and other strategic data.
Custom admin panel
Packed with powerful and secure administrator features to streamline internal operations & make website updates simple across the entire team.
Rich custom content included
Being a multi-discipline studio enabled Four Waves to deliver a range of videos, photography and copy to take the website's messaging and reach to the next level.
On-site performance
Page speed matters not just for ease-of-use but SEO too. This website includes loads of geeky techniques to make it fast including optimised image delivery, lazy loading and more.
Conversion-focused
The previous website didn't feature clear conversion journeys. We created focused paths encouraging users to sign up with custom built application forms for internal delivery.
Social Proof & Trust Metrics
As part of the UX & content aspects of this project, social proof and trust metric content is incorporated throughout the site to increase user confidence.
